Having trouble connecting your Meta Business Account to automatically share your Jiji ads on Instagram and Facebook? Don't worry – most issues can be resolved by following the simple steps below.
Before you start: Quick requirements check
Make sure you have:
- An Instagram Business account (not Personal)
- Your Instagram linked to a Facebook Page
- Both accounts in the same Meta Business Manager
- Full permissions on both accounts
If any of these are missing, that's likely your problem. Keep reading to fix it.
Problem 1: Your Instagram is still a Personal account
What you'll see:
- No toggle options for Instagram/Facebook
- Error message about "professional accounts only"
- Feature appears unavailable
Why it happens:
Automatic sharing only works with Instagram Business or Creator accounts. Personal accounts cannot connect to Meta Business Manager.
How to fix it:
- Open Instagram app and go to your Profile
- Tap Menu (three lines) → Settings & Privacy → Account
- Tap "Switch to Professional Account"
- Choose Business (not Creator)
- Select your business category and add contact information
- Important: Make sure "Private Account" is turned OFF – your account must be PUBLIC
- Tap "Done" and wait 5 minutes
- Go back to Jiji and try connecting again
Problem 2: Instagram not linked to Facebook Page
What you'll see:
- "Please link your Instagram to a Facebook Page first"
- Auto-sharing shows "Not Connected"
- Connection fails during setup
Why it happens:
Meta requires your Instagram business account to be officially connected to a Facebook Page for cross-platform sharing to work.
How to fix it:
- Open Instagram app → Profile → Edit Profile
- Scroll to "Business Public Information" section
- Tap "Page" → Tap "Connect or Create"
- Select your Facebook Page from the list
- If your Page doesn't appear, make sure you're an admin on that Page
- After connecting, verify on Facebook:
- Go to your Facebook Page → Settings → Linked Accounts
- Instagram should show as "Connected"
- Wait 5-10 minutes for the connection to sync
- Return to Jiji and try connecting again
Problem 3: Instagram and Facebook in different Business Managers
What you'll see:
- "Accounts not linked to same Business Manager"
- One platform connects but the other doesn't
- "Assets in different portfolios"
Why it happens:
Both your Instagram and Facebook Page must be in the same Meta Business Manager for automatic sharing to work.
How to fix it:
- Check where your accounts are:
- Instagram: Settings → Accounts Centre (note which email/Business Manager)
- Facebook: Go to business.facebook.com → Check which Business Manager owns your Page
- If they're in different Business Managers, contact the owner of the other one
- Ask them to transfer ownership or remove the asset
- Once removed, add both to your primary Business Manager:
- Business Settings → Accounts → Pages → Add your Page
- Business Settings → Accounts → Instagram Accounts → Add your Instagram
- After both are in the same Business Manager, reconnect on Jiji
Problem 4: Toggles don't appear after connecting
What you'll see:
- Settings show "Connected" but no on/off switches
- Blank space where toggles should be
- "Feature loading..." stays forever
Why it happens:
Either your browser cache needs clearing, or the connection hasn't fully processed yet.
How to fix it:
- First, verify all requirements from "Before you start" section are complete
- Clear your browser completely:
- Chrome: Settings → Privacy → Clear browsing data → Select "All time" → Clear
- Safari: Safari menu → Clear History → Select "All history"
- Close browser completely and restart your device
- Log back into Jiji and go to Settings → Automatic ad sharing
- If you just connected: wait 15-30 minutes and refresh the page
Still not working?
Try a different browser (Chrome, Firefox, Safari) or use incognito/private mode. If toggles appear there, your main browser has cache issues.
Problem 5: Ads not appearing on Instagram or Facebook
What you'll see:
- Ads published in Jiji with auto-share enabled
- Ads don't show on your social media accounts
- Posts appear but with errors
Why it happens:
Ads may be rejected by Meta's review system, or the connection was interrupted.
How to fix it:
- Check ad status in Meta Business Suite (business.facebook.com):
- Look for "Content Calendar" or "Publishing Tools"
- Find your ad and check status:
- "Published" → Should appear within 30 minutes
- "Pending Review" → Wait 1-4 hours for Meta review
- "Rejected" → Fix the issue and repost
- Common rejection reasons:
- Image quality too low (needs 600px minimum)
- Too much text on image (over 20%)
- Contact information format incorrect
- If status shows "Published" but ads don't appear:
- Check your Instagram profile directly – ads may not appear in your own feed
- Ask someone else to check if they can see it
- If still not working:
- Toggle auto-sharing OFF and back ON
- Wait 5 minutes and try posting a new ad
Problem 6: Just created Instagram Business account – nothing works
What you'll see:
- Followed all steps correctly but toggles still missing
- Connection fails even though everything looks right
Why it happens:
New Instagram business accounts take 15-30 minutes to fully activate in Meta's systems.
How to fix it:
- After converting to Business account: wait at least 15 minutes
- After linking Instagram to Facebook: wait another 10 minutes
- Total wait time: 25-30 minutes from account creation
- During this time, verify both accounts show in Business Manager
- After waiting, refresh Jiji page and try again
Important: Don't keep trying to reconnect during the wait period – this can reset the activation timer.
Problem 7: Missing permissions or wrong Business Manager owner
What you'll see:
- "You need permission to authorize this connection"
- "Cannot confirm Instagram account"
- Button doesn't respond when clicked
Why it happens:
You have access to the Page or Instagram, but not Full Control in the Business Manager.
How to fix it:
- Contact whoever created your Business Manager
- Ask them to give you "Full Control" permissions:
- Business Settings → People → Find your name
- Set to "Full Control: Everything" for both Page and Instagram
- After they grant permissions:
- Log out of Jiji completely
- Clear browser cookies
- Log back in and try connecting again
Other common issues and quick fixes:
Browser or connection problems:
- Clear all cookies and cache for facebook.com and meta.com
- Try a different browser or incognito mode
- Log out of all Meta platforms, restart browser, log back in
Two-Factor Authentication required:
- Facebook Settings → Security & Login → Enable 2FA
- Use authentication app or SMS
Instagram account is Private:
- Instagram Settings → Privacy → Turn OFF "Private Account"
- Business accounts must be PUBLIC for auto-sharing
Business verification needed:
- Business Settings → Security Center → Start Verification
- Upload business documents and wait 2-7 days
Still having trouble?
If you've tried all the steps above and still can't connect your accounts, please contact Jiji Support at support@jiji.com.et with:
- Screenshot of the error or issue
- Your Instagram handle (e.g., @yourbusiness)
- Your Facebook Page name
- Which step you got stuck on
- Device and browser you're using
We're here to help you get your automatic ad sharing working smoothly!