You will drive growth by developing and executing integrated marketing and sales plans, focusing on lead generation and prospect conversion across both digital and physical channels. Your role involves conducting market research to identify local opportunities, particularly in Ethiopia's tech sector, and generating leads through online platforms (LinkedIn, Facebook, Instagram), cold outreach, networking, and strategic partnerships. A core duty is planning and managing physical marketing initiatives, including creating promotional materials (flyers, brochures, banners) and organizing events, trade shows, and workshops. You will convert prospects by building strong client relationships through presentations and effective communication in both English and Amharic. Ultimately, your focus is on meeting sales targets and expanding the company's client base and market presence.