Addis Ababa, Bole, 25/10
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Principales of Marketing
Brand New
Condition
Books
Type
736
Number of Pages
2017
Publication Year
eBook
Format
Delivery
Addis Ababa • Nifas Silk-Lafto
1 day
Free of charge
Help readers learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
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