NIVEA MEN Maximum Hydration Lotion with Sea Minerals is specially formulated for men. It boosts the moisture level in the skin and intensively moisturizes. It absorbs in seconds with no sticky feel. Recommended for hands, face, and body, the product provides 24+ hour moisturization. Use Daily after showering for best results. Like this product? Check out NIVEA Men's entire line for a complete skin care regimen.