Addis Ababa, Bole, 29/04
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Growth Marketing Partner – Revenue Share (5%) – Edtech Startup
Company Name
Zelaki learn
Job Type
Contract
Work Setup
Remote
Career Level
Middle
Responsibilities
Customer acquisition: design and execute campaigns to bring paying students to the platform.
Channel management: take full ownership of telegram, tiktok, and facebook/instagram ads.
Funnel optimization: create the "path" that leads a random viewer to become a registered student using telebirr/cbe.
Influencer coordination: identify and partner with ethiopian influencers to promote specific courses.
Content strategy: create or oversee the creation of viral-ready marketing videos and graphics.
Data tracking: report on how much each student costs to acquire (cac) vs. How much they spend.
Requirements & Skills
Market knowledge: deep understanding of the ethiopian digital landscape (specifically how people use telegram and telebirr).
Copywriting: ability to write persuasive ads in both amharic and english.
Execution speed: ability to launch and test multiple ad campaigns in a single week.
Tech literacy: familiarity with meta ads manager and telegram marketing tools.
Entrepreneurial mindset: willingness to work for 0 etb initially in exchange for a significant percentage of the future revenue.
Digital advertising: experience with facebook/instagram paid ads (crucial for scaling).
Community management: mastery of telegram (the #1 platform in ethiopia).
Video marketing: understanding of tiktok/reels algorithms.
Analytical skills: ability to look at numbers and understand why a campaign is failing.
Graphic design basics: ability to use canva or similar tools for quick ad creation.
Minimum Qualification Requirements
Experience: at least 2+ years of experience in digital marketing, preferably in the ethiopian market.
Portfolio: must show proof of previous successful campaigns (e.G., "i grew a channel from x to y" or "i helped sell x amount of product").
Education: a degree in marketing or business is a plus, but proven results are much more important for this specific commission-based role.
Language: fluency in amharic and decent english level is mandatory.
Minimum Experience
2 years
We are building the "Udemy of Ethiopia," and the platform is almost ready for its June launch. We have the tech, the instructors, and the payment integrations (Telebirr/Banks) ready. Now, we need the engine.
We are looking for a Growth Marketing Partner who prefers a piece of the pie over a boring fixed salary.
The Offer: 5% Revenue Share on all platform sales. ( 16.6 PERCENT OF PLATFORM REVENUE )
The Goal: Drive student acquisition and scale the brand across the Ethiopian market.
The Profile: You are a master of Telegram funnels, TikTok trends, and Facebook/Google Ads. You don't just "post content"—you drive conversions.
If you believe in the future of digital education in Ethiopia, let's talk.%%%%%%%%
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