Clear goal: What the video is for (sales, awareness, promotion, storytelling)
Target audience and platform: Who will watch it and where it will be posted (TikTok, Reels, YouTube Shorts)
Raw materials: Footage, photos, logo, product images, and brand colors or fonts
Script or main message: The text, key points, or offer that must appear in the video
Video length and format: Duration (for example 15, 30, or 60 seconds) and ratio (vertical 9:16, square, or horizontal)
Reference videos: One or two examples of the style they like
Contact and business details: Phone number, address, or social handles to show on screen
Music or voiceover: Their own files, or approval for you to choose
Deadline: The date they need the final video
Single point of contact: One person who gives feedback and approves