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Old Spice Deodorant for Men, Aluminum Free, Pure Sport (3.0 ... Old Spice is a popular Procter & Gamble-owned brand of male grooming products, including deodorants and antiperspirants, introduced in 1937. Known for its distinct, bold, and spicy scents—often featuring citrus, cinnamon, vanilla, and cedarwood—it offers various collections designed to reduce sweat and odor, keeping users fresh.