Education: a bachelor's degree in marketing, communications, business, or a related field is commonly required. Some employers may accept equivalent work experience in lieu of a degree.
Experience: most seo roles require 1-3 years of hands-on experience in seo and digital marketing. Experience optimizing websites, doing keyword research, building links, creating content, and using seo tools is valued.
Technical skills: strong skills and knowledge of seo best practices, keyword research, on-page optimization, link building, content development, site architecture, web analytics (e.G. Google analytics), and using seo tools. Familiarity with html, css, and javascript is a plus.
Analytical skills: ability to interpret data and metrics to inform optimization strategies and decisions. Analytics tools proficiency.
Communication skills: strong written and verbal communication skills. Ability to explain technical seo concepts simply to non-technical colleagues and clients.
Creativity: ability to