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Addis Ababa, 23/04
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Risk: The Science and Politics of Fear

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Title: Risk: The Science and Politics of Fear Author: Dan Gardner This is an incredibly timely book for anyone navigating the "noise" of the modern world. Dan Gardner’s Risk is about the most important piece of hardware we own: the human brain. [+] Are you worrying about the right things? We live in the safest time in human history, yet we are more afraid than ever. Why do we panic about rare events while ignoring the real risks right in front of us? Dan Gardner reveals the fascinating and often flawed way our brains process fear. Master the science of risk by learning to outsmart media fear-mongering and protect your rational decisions from the instinctive gut reactions that cloud our judgment. "An eye-opening investigation into why we fear the wrong things. and how to reclaim our rationality in a world designed to keep us afraid."
Risk: The Science and Politics of FearRisk: The Science and Politics of FearRisk: The Science and Politics of Fear
ETB 895
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